My work

RETHINK SUMMER × Visit Saudi

A summer tourism campaign aimed at reshaping perceptions of Saudi Arabia as a travel destination through creative and on-ground activations. I worked on the sports car branding, translating the campaign identity into a bold and engaging experience across the activation.

شاورينا / شاورنا
“Shawerna / Shawerina”

Developed and led the “Shawerna / Shawerina” initiative from concept to execution, connecting youth audiences with banking experts through financial consultations and awareness programs designed to promote financial literacy and informed financial decision-making. The initiative was implemented across Imam Mohammad Ibn Saud Islamic University, Al Yamamah University, and Alfaisal University.

alrajhi x Parker's

Conceived and led an experiential marketing initiative—a surprise dining experience—that celebrated graduates during a pivotal life moment. Moving beyond traditional advertising, I designed an authentic experience that engaged multiple senses and created genuine emotional connections. The campaign succeeded in deepening brand affinity among youth audiences and generated organic advocacy through authentic celebration and word-of-mouth amplification.