{"id":12,"date":"2021-05-19T07:41:02","date_gmt":"2021-05-19T07:41:02","guid":{"rendered":"https:\/\/noufalsunidy.com\/index.php\/services\/"},"modified":"2026-06-29T07:38:27","modified_gmt":"2026-06-29T06:38:27","slug":"selected-work","status":"publish","type":"page","link":"https:\/\/noufalsunidy.com\/index.php\/selected-work\/","title":{"rendered":"Selected Work\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12\" class=\"elementor elementor-12\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c1686 e-flex e-con-boxed e-con e-parent\" data-id=\"b8c1686\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-w9x40do elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"w9x40do\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0b74d8\" data-id=\"b0b74d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfed4c6 elementor-widget elementor-widget-heading\" data-id=\"bfed4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"Type Here...\" style=\"font-size: 21px;font-style: normal;margin: 0px 0px 10px;font-family: &quot;Fjord One&quot;, sans-serif\">RETHINK SUMMER \u00d7 Visit Saudi<span style=\"font-family: &quot;Playfair Display&quot;, serif;font-size: 2.94118rem;font-style: inherit\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327f367 elementor-widget elementor-widget-text-editor\" data-id=\"327f367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA summer tourism campaign aimed at reshaping perceptions of Saudi Arabia as a travel destination through creative and on-ground activations. I worked on the sports car branding, translating the campaign identity into a bold and engaging experience across the activation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51962fb\" data-id=\"51962fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6315460 elementor-widget elementor-widget-image\" data-id=\"6315460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/reel\/CwA_Y5XvgT9\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-scaled.jpg\" class=\"attachment-full size-full wp-image-1548\" alt=\"\" srcset=\"https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-scaled.jpg 2560w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-300x200.jpg 300w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-1024x683.jpg 1024w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-768x512.jpg 768w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-1536x1024.jpg 1536w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/IMG_STEER_D2_2-191-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-jdwg6fj elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"jdwg6fj\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fcceb3\" data-id=\"5fcceb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1726a4d elementor-widget elementor-widget-image\" data-id=\"1726a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/alrajhibank_aecaepaewaezaeyaeuaepabraewaecaepaewaezaeuaep-ugcPost-7418951403382996992-7sWj\/?utm_medium=ios_app&#038;rcm=ACoAAC6511wB3mkJDGijgL9t5baqELmd-MGF8XY&#038;utm_source=social_share_send&#038;utm_campaign=share_via\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1349\" src=\"https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/upload_ready_1.jpg\" class=\"attachment-full size-full wp-image-1553\" alt=\"\" srcset=\"https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/upload_ready_1.jpg 2048w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/upload_ready_1-300x198.jpg 300w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/upload_ready_1-1024x675.jpg 1024w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/upload_ready_1-768x506.jpg 768w, https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/upload_ready_1-1536x1012.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04229e9\" data-id=\"04229e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdb5955 elementor-widget elementor-widget-heading\" data-id=\"bdb5955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"Type Here...\" style=\"font-size: 34px;font-style: normal;margin: 0px 0px 1px;font-family: Almarai, sans-serif\">\u0634\u0627\u0648\u0631\u064a\u0646\u0627 \/ \u0634\u0627\u0648\u0631\u0646\u0627<br><span style=\"font-style: inherit;font-family: Lato, sans-serif;font-size: 21px;font-weight: 400\">\u201cShawerna \/ Shawerina\u201d<\/span><span style=\"font-style: inherit;font-family: Lato, sans-serif;font-size: 21px;font-weight: 400\"><\/span><span style=\"font-family: &quot;Playfair Display&quot;, serif;font-size: 2.94118rem;font-style: inherit\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1bbbe1 elementor-widget elementor-widget-text-editor\" data-id=\"b1bbbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDeveloped and led the \u201cShawerna \/ Shawerina\u201d initiative from concept to execution, connecting youth audiences with banking experts through financial consultations and awareness programs designed to promote financial literacy and informed financial decision-making. The initiative was implemented across Imam Mohammad Ibn Saud Islamic University, Al Yamamah University, and Alfaisal University.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ey936dz elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ey936dz\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0b74d8\" data-id=\"b0b74d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfed4c6 elementor-widget elementor-widget-heading\" data-id=\"bfed4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">alrajhi x Parker's\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327f367 elementor-widget elementor-widget-text-editor\" data-id=\"327f367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConceived and led an experiential marketing initiative\u2014a surprise dining experience\u2014that celebrated graduates during a pivotal life moment. Moving beyond traditional advertising, I designed an authentic experience that engaged multiple senses and created genuine emotional connections. The campaign succeeded in deepening brand affinity among youth audiences and generated organic advocacy through authentic celebration and word-of-mouth amplification.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51962fb\" data-id=\"51962fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6315460 elementor-widget elementor-widget-image\" data-id=\"6315460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/alrajhibank_%D8%A8%D8%A7%D9%84%D8%AA%D8%B9%D8%A7%D9%88%D9%86-%D9%85%D8%B9-%D9%85%D8%B7%D8%B9%D9%85-%D9%BE%D8%A7%D8%B1%D9%83%D8%B1%D8%B2-%D9%82%D8%B1%D8%B1%D9%86%D8%A7-%D9%86%D9%82%D8%AF%D9%85-activity-7335718309889302528-Zfry\/?utm_medium=ios_app&#038;rcm=ACoAAC6511wB3mkJDGijgL9t5baqELmd-MGF8XY&#038;utm_source=social_share_video_v2&#038;utm_campaign=share_via\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/noufalsunidy.com\/wp-content\/uploads\/2026\/06\/parker_ready_1.jpg\" title=\"parker_ready_1\" alt=\"parker_ready_1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>RETHINK SUMMER \u00d7 Visit Saudi A summer tourism campaign aimed at reshaping perceptions of Saudi Arabia as a travel destination through creative and on-ground activations. I worked on the sports car branding, translating the campaign identity into a bold and engaging experience across the activation. \u0634\u0627\u0648\u0631\u064a\u0646\u0627 \/ \u0634\u0627\u0648\u0631\u0646\u0627\u201cShawerna \/ Shawerina\u201d Developed and led the \u201cShawerna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"RETHINK SUMMER \u00d7 Visit Saudi A summer tourism campaign aimed at reshaping perceptions of Saudi Arabia as a travel destination through creative and on-ground activations. I worked on the sports car branding, translating the campaign identity into a bold and engaging experience across the activation. \u0634\u0627\u0648\u0631\u064a\u0646\u0627 \/ \u0634\u0627\u0648\u0631\u0646\u0627\u201cShawerna \/ Shawerina\u201d Developed and led the \u201cShawerna\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/noufalsunidy.com\/index.php\/selected-work\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Noufalsunidy | Portfolio - Portfolio Website\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Selected Work\u200b - Noufalsunidy | Portfolio\" \/>\n\t\t<meta property=\"og:description\" content=\"RETHINK SUMMER \u00d7 Visit Saudi A summer tourism campaign aimed at reshaping perceptions of Saudi Arabia as a travel destination through creative and on-ground activations. 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